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Gforce is proud to be one of the country’s affordable providers of digital marketing services, which includes responsive web design and effective pay per click campaigns, and we’re excited to share updates from our team with you.
Identity Crisis
New website, new branding. You know it makes sense... So, you’ve finally taken the plunge and decided to update the old, unloved and hard to edit company website. It’s just been sitting there...
Does Good Web Design Really Matter?
I recently had a conversation with a client that went like this: Client: Does it really matter what my website looks like? Me: Yes, it definitely does. Client: Why? Me: Because people will judge...
How to improve your website content
Simple, yet powerful. That would be the shortest description of what your website should look like if you want it to be accessible, functional, profitable, and eye-catching. It doesn’t matter if you...
How to write the best home page header
This is my formula for writing a homepage heading. Your very first impression for someone coming to your brand; a summary of everything you do and how you do it. It can be difficult to nail down...
Just a Logo Design?
Do a quick search in Google and you’ll find plenty of listicles and blogs on the subject of logos, along the lines of ‘The 50 most iconic logos of all time’, ‘The 10 best logos ever made’ and ‘what...
Why an SSL Certificate is important
Even with an SSL certificate, no website is impervious to attack. But it sure helps reduce the risks. What is an SSL certificate, exactly? Well, SSL certificates are small data files which protect a...
10 Reasons To Use WordPress
The must to be known fact about WordPress is that it is the largest content management platform. However, it’s not an enough big reason you should be using WordPress too. Actually, a few questions...
A Brief History of SEO and Search
SEO is something that every company with an online presence has to wrangle with to some extent, and getting things right can be a real learning curve. It can seem complicated and otherly, sometimes...
Digital Marketing – In House, Freelance or Agency?
With the craze of the online world soaring high, it’s a risky proposition for your business to not be promoted on the online medium. There comes the role of digital marketing to...
How GDPR Will Change Cold Calling
Do you use your phone as a sales tool? The word “data” in General Data Protection Regulation may lead you to think that GDPR applies only to sales teams who rely on email, social media, or other...
What is a Browser Cookie?
We’ve recently been hearing about tracking cookies and laws in the European Union forcing websites to explain their use of cookies to their visitors. If you’re wondering what cookies are...
Google SERP update
Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO...
The 9 Most Popular Free Content Management Systems (CMS) 2017
When it comes to building websites that are focused on content, the best option is usually to opt for a content management system. Having a custom website developed without a solid...
Images or text links – which hold better value?
We all know internal and external links can have a major impact on our search rankings, but does it matter whether they come in the form of images or text? Read on to find everything you...
What is this new hype SSL Certificate?
Lots of people in the web industry are talking about the need for SSLs for HTTP web pages with forms on them. This extra layer of security started out as a “belt and braces” option for...
Does your TV Support the new XBox One S?
Today marks the release of the Xbox One S. What is that you ask? It is the slim version of the Xbox One gaming console with updated hardware to support 4K HDR video playback from...
Domestic Services – Social Media Tips
If you have a domestic services business – such as cleaning, gardening, laundry services or window cleaning – a great way to attract new customers is via social media. You will most...
Bloggin For Small Business Websites
Blogging 101 For Small Business Websites Here's a question I get asked a lot -- "What's the most important thing I should be doing to get better Web Marketing results?" And here's the answer I give...
Building a strong Social Media presence
How do you get more customers? Build a strong online presence! If clients and prospects see you online, they are more likely to contact you about your business. An easy and...
Why You Need a Company Blog
It’s official, I have a blog and I know how to use it. Of course, providing information to visitors is all very well, but what you want is for them to become your customers. Make sure...
10 Reasons To Love Blogging
Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog posts. Anyone can make one: For better...
Mobilegeddon: The Aftermath and Next Steps You Should Take
It's begun... On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic...