Well the answer is a resounding YES course you do. Companies who blog more than 15 times per month get 5 times plus more traffic than those that don’t blog at all?

Can’t argue with those figures.

Plus business decision makers prefer to use information taken from a blog post rather than an advertisement – its safe to say that a blog is more than worth it.

What does having a blog do:

Well it makes it easy to communicate with customers, a huge factor is it humanises your company and builds credibility as an industry expert. It is a way to receive feedback and it can help your website ranking position on Google, bing etc

Key things your blog should be:

1. Interesting and useful

Interesting content is the key reason people follow brands on social media.

2. Targeted

• Keep you content relevant to you and your company or products

3. Time is a key aspect

• 70% of users say they read blogs in the morning, and Mondays are the highest traffic days for a blog.

How to create a more engaging blog

1. Update often and frequently

• 92% of companies who blogged multiple times a day acquired a customer through their blog.
• 46% of people read blogs more than once a day.

2. Go visual

• Articles with images get 94% more views than articles that are just text.

3. Make it easy to share

• Attract more customers by making it easy to share your posts across all social media networks.
• There are over 33bn pieces of content shared every week on Facebook alone

4. Add a call to action

No point in spending all that time writing if it leads nowhere