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Thank you for visiting our Blog, the official hub for company news, product announcements and technical insight from GForce.

Gforce is proud to be one of the country’s affordable providers of digital marketing services, which includes responsive web design and effective pay per click campaigns, and we’re excited to share updates from our team with you.

How the Google+ Closure Will Affect Your Business

Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is...

Is your website now insecure?

Your website may not have changed recently, but Google Chrome has. The new version of Google Chrome was released this week and with it, they've updated how insecure websites are displayed in the address bar. Secure websites are ones that are utilising an SSL...

Identity Crisis

New website, new branding. You know it makes sense... So, you’ve finally taken the plunge and decided to update the old, unloved and hard to edit company website. It’s just been sitting there for years, slowly fading into obscurity. It doesn’t really reflect your...

Does Good Web Design Really Matter?

I recently had a conversation with a client that went like this: Client: Does it really matter what my website looks like? Me: Yes, it definitely does. Client: Why? Me: Because people will judge your company based on the quality of your website, whether that’s fair or...

How to improve your website content

Simple, yet powerful. That would be the shortest description of what your website should look like if you want it to be accessible, functional, profitable, and eye-catching. It doesn’t matter if you run an e-commerce giant, a start-up web presentation, or a personal...

How to write the best home page header

This is my formula for writing a homepage heading. Your very first impression for someone coming to your brand; a summary of everything you do and how you do it. It can be difficult to nail down such a vast concept in such a small number of words. How can you sum up...

Just a Logo Design?

Do a quick search in Google and you’ll find plenty of listicles and blogs on the subject of logos, along the lines of ‘The 50 most iconic logos of all time’, ‘The 10 best logos ever made’ and ‘what personality logos display’ and such like. Yawn. Boring. These...

Why an SSL Certificate is important

Even with an SSL certificate, no website is impervious to attack. But it sure helps reduce the risks. What is an SSL certificate, exactly? Well, SSL certificates are small data files which protect a website’s data by securing communications so that all the web traffic...

10 Reasons To Use WordPress

The must to be known fact about WordPress is that it is the largest content management platform. However, it’s not an enough big reason you should be using WordPress too. Actually, a few questions will cross your mind. Questions like… Why WordPress is so popular?...

A Brief History of SEO and Search

SEO is something that every company with an online presence has to wrangle with to some extent, and getting things right can be a real learning curve. It can seem complicated and otherly, sometimes like a kind of arcane art, but SEO wasn’t always like this. So let’s...

Digital Marketing – In House, Freelance or Agency?

With the craze of the online world soaring high, it’s a risky proposition for your business to not be promoted on the online medium. There comes the role of digital marketing to strengthen your brand online. You can spread the word of your business among...

How GDPR Will Change Cold Calling

Do you use your phone as a sales tool? The word “data” in General Data Protection Regulation may lead you to think that GDPR applies only to sales teams who rely on email, social media, or other online sales tactics. That’s not true. If you use electricity to contact...

What is a Browser Cookie?

We’ve recently been hearing about tracking cookies and laws in the European Union forcing websites to explain their use of cookies to their visitors. If you’re wondering what cookies are and what all the fuss is about, you’re not alone. Cookies are an...

Google SERP update

Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO expert is now recommending character limits of 300 for your meta...

The 9 Most Popular Free Content Management Systems (CMS) 2017

When it comes to building websites that are focused on content, the best option is usually to opt for a content management system. Having a custom website developed without a solid maintenance budget for the future can have a huge effect on your business...

Images or text links – which hold better value?

We all know internal and external links can have a major impact on our search rankings, but does it matter whether they come in the form of images or text? Read on to find everything you need to know… A word is worth a thousand pictures When it comes to...

What is this new hype SSL Certificate?

Lots of people in the web industry are talking about the need for SSLs for HTTP web pages with forms on them. This extra layer of security started out as a “belt and braces” option for websites wishing to display an added element of trust to their...

Does your TV Support the new XBox One S?

Today marks the release of the Xbox One S. What is that you ask? It is the slim version of the Xbox One gaming console with updated hardware to support 4K HDR video playback from services such as Netflix, Amazon Video and YouTube as well as 4K HDR gaming....

Bloggin For Small Business Websites

Blogging 101 For Small Business Websites Here's a question I get asked a lot -- "What's the most important thing I should be doing to get better Web Marketing results?" And here's the answer I give every single time: "Blog, blog, blog, and then blog some more." It's...

Book Review – Harry Potter and The Cursed Child

On the 31st of July, the universally acclaimed author J.K Rowling, whose birthday coincidentally falls on the same date, released the much anticipated 8th volume of the Harry Potter series. The difference is that the new story, the first since 2007, isn’t...

Building a strong Social Media presence

How do you get more customers? Build a strong online presence! If clients and prospects see you online, they are more likely to contact you about your business. An easy and cost-effective way to build a strong online presence is through social media. The...

Why You Need a Company Blog

It’s official, I have a blog and I know how to use it. Of course, providing information to visitors is all very well, but what you want is for them to become your customers. Make sure that each blog post has a call to action for visitors to find out more...

10 Reasons To Love Blogging

Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog posts. Anyone can make one: For better or worse, anyone can write a blog post about anything they want....

Mobilegeddon: The Aftermath and Next Steps You Should Take

It's begun... On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously...

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